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عمومی::
مسئولیت اجتماعی شرکتها، مسئولیت اجتماعی شرکتی
Some of the brands participants in CultureQ research named as good corporate citizens-and why they chose them-might startle corporate social responsibility and sustainability experts.
It's a five-step model that in- tegrates doing good activities-such as fair employee policies, corporate and social responsibility (CSR), sustainability programs, ethical sourc- ing, and charitable giving-with brand development to strengthen a brand's reputation, foster greater loyalty, and enhance value creation.
For many executives, activities related to corporate social responsibility, environmental sustainability, and doing good may still feel as though they conflict with the classic business school mantra that has dictated corporate behavior for decades: The primary purpose of a corporation is to maximize profits and shareholder value.
A holistic princi- ple that equips businesses to gain lasting credit for sustainability and corporate social responsibility initiatives along a continuum of doing what you say you will, doing right by employees and the planet, and providing goods and services that are truly worthy of the buying pub- lic's time and hard-earned dollars.
* Doing good has come to mean taking responsibility for more than tradi- tional philanthropy or corporate social responsibility initiatives.،ethical and corporate social responsibility (CSR) decisions about sustainability.
A corporate culture that includes a sustainability agenda or a CSR report can create
long-term favorable stakeholder responses.4 In addition, CSR performance can increase
Figure 3-1 describes how ethical decisions impact sustainability as a component of CSR.
In practice, sustainability is often associated with CSR.
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سیاسی و روابط بین الملل::
مسئولیت اجتماعی شرکت
• apply corporate social responsibility practices
• level the playing field by seeking to ensure strong labour and environmental standards are upheld as trade is liberalized, as well as provisions on corporate social responsibility (CSR) and anti-corruption
9.6 Corporate social responsibility
Corporate social responsibility
Corporate social responsibility (CSR) is generally defined as the voluntary
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